Professional Event Marketing Event marketing is a core competency required for professional event management. This presentation examines the roll and scope of marketing for events, with events, and by event organizations. From public relations to printed materials, learn how to create interest and anticipation for your event, product promotion, or cause. Ensure the success of your event objectives through research, design, implementation, and evaluation of a comprehensive marketing plan.

Learner Objectives

In this session, you will learn how to:

• Analyze the event purpose to determine marketing goals & objectives
• Develop an integrated marketing plan and promotional strategy
• Utilize cost effective advertising and promotions to ensure success
• Identify and implement protocol requirements
• Create effective hospitality programs for internal & external stakeholders
• Provide meaningful recognition for all event participants

"... the response was tremendous... exactly what our audience wanted..."

DANGER: Hazardous Events EMBOK Method for Continuous Improvement Emergency Action Plans Introduction to Financial Management Introduction to Risk Management Link Between Project & Event Management Packaging & Managing An Experience Procurement Management Professional Event Administration Professional Event Coordination Professional Event Risk Management Risk Assessment Sharpen Your Writing Skills Site Inspection from a Risk Management Perspective Stakeholder Management Theme Dreams Writing Winning Proposals

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