Speaking of Events...

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

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Event Management Body of Knowledge Project

26 October 2003

This project presents a knowledge domain structure as a captured and therefore explicit starting point for a multi-national and multi-disciplinary discussion on a global Event Management Body of Knowledge (EMBOK).

Please Note: The EMBOK Project is an educational resource developed and maintained by Julia Rutherford Silvers and has no funding from or affiliation with any other group or association. Unless otherwise attributed, all material has been written by Julia Rutherford Silvers. The material contained herein is copyrighted material and may not be copied or used without explicit written permission. See Terms of Use & Disclaimer.


Items On This Page

Items Linked Through This Page - cont.

The Definition of Event Management

Event Management as a Profession

The Scope of the Event Management Profession

The Event Genre of Event Management

The Knowledge Domain Structure

The Silvers Taxonomy

The Uses of the Domain Structure

The Next Stage

Items Linked Through This Page

NEW! EMBOK Guide

EMBOK Facets and Applications

Event Management Process

Event Management: Profession or Occupation?

Event Contexts

Updated EMBOK Structure as a Risk Management Framework for Events

Taxonomy Topics

Click here to view a PowerPoint that explains the International EMBOK Model.

 

EMBOK Activities

A Brief History of the EMBOK

EMBOK Day at the 2006 LV Summit

EMBOK Day at the 2007 LV Summit

EMBOK Analyses

EMBOK Research Menu

EMBOK as a Classification System

EMBOK as a Curriculum Model

Literature Content Mapping to EMBOK

Sustainability Mapping to the EMBOK

Mapping of the CSEP to the EMBOK

Mapping of the CMP to the EMBOK

Mapping of the EMICS to the EMBOK

Mapping of the CEM to the EMBOK

Mapping of the CFEE to the EMBOK

EMBOK Applications

Design Case Study

Speaker Integration Example

Graphic Representations Using the Silvers EMBOK Taxonomy

The Role of the EMBOK and Dynamic Preparedness Training

 


What Is EMBOK?

Simply put, EMBOK is a framework illustrating and encompassing the facets of events management that is flexible according to the needs of its user.

 NEW! EMBOK Guide

EMBOK Facets and Applications

The Definition of Event Management

Event management is the process by which an event is planned, prepared, and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives. An event manager’s job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an event’s design, activities, and production.

Event Management Process

Event Management as a Profession

Event management has been described as an “emerging profession” due to the fact that no academic, government-issued licensing, or private occupational certification credentials are required to practice this complex and responsibility-laden enterprise. Without such credentials, “professional” status is suspect and subject to degradation by the actions of untrained and inexperienced practitioners who are simply not aware of the scope of what needs to be learned in order to be qualified to work in this profession, as well as the scope of the legal and ethical responsibilities associated with such endeavors.  

Profession or Occupation?

The Scope of the Event Management Profession

Event management encompasses a multitude of types of events. Although the industry has delineated itself into various categories, all represent the planning and production of an event that brings people together at a particular time, in a particular place, for a particular purpose.  The event genres that may be considered as falling within the event management profession for the purposes of this project are illustrated in Table 1.

Table 1

The Event Genre of Event Management

Business & Corporate Events

Any event that supports business objectives, including management functions, corporate communications, training, marketing, incentives, employee relations, and customer relations, scheduled alone or in conjunction with other events.

Cause-Related & Fundraising Events

An event created by or for a charitable or cause-related group for the purpose of attracting revenue, support, and/or awareness, scheduled alone or in conjunction with other events.

Exhibitions, Expositions & Fairs

An event bringing buyers and sellers and interested persons together to view and/or sell products, services, and other resources to a specific industry or the general public, scheduled alone or in conjunction with other events.

Entertainment & Leisure Events

A one-time or periodic, free or ticketed performance or exhibition event created for entertainment purposes, scheduled alone or in conjunction with other events.

Festivals

A cultural celebration, either secular or religious, created by and/or for the public, scheduled alone or in conjunction with other events. (Many festivals include bringing buyer and seller together in a festive atmosphere.)

Government & Civic Events

An event comprised of or created by or for political parties, communities, or municipal or national government entities, scheduled alone or in conjunction with other events.

Marketing Events

A commerce-oriented event to facilitate bringing buyer and seller together or to create awareness of a commercial product or service, scheduled alone or in conjunction with other events.

Meeting & Convention Events

The assembly of people for the purpose of exchanging information, debate or discussion, consensus or decisions, education, and relationship building, scheduled alone or in conjunction with other events.

Social/Life-Cycle Events

A private event, by invitation only, celebrating or commemorating a cultural, religious, communal, societal, or life-cycle occasion, scheduled alone or in conjunction with other events.

Sports Events

A spectator or participatory event involving recreational or competitive sport activities, scheduled alone or in conjunction with other events.

 

Event Contexts

The Knowledge Domain Structure

Professional knowledge, which consists of technical knowledge, specialized skills, and ethical standards used to function within a professional jurisdiction, must be transformed into formal knowledge systems combined with experiential or situational knowledge systems. The proposed knowledge domain structure (Figure 1) captures and makes explicit the scope of this knowledge system, and provides a taxonomy (Tables 2 through 5) for incorporating additional expertise, experience, and transferred knowledge and applications. Note that the Units and Topics are in simple alphabetical order. For more detail on the EMBOK Structure see Updated Structure.

 

Figure 1

Event Management Body of Knowledge Domain Structure

Revised 03 February 2013

 

The Silvers Taxonomy

Note: The Silvers Taxonomy is currently under revision and will be available soon.

Table 2

The Taxonomy of the Administration Knowledge Domain

UNITS

TOPICS

Financial Management

Accounting / Auditing

Asset Management

Bid Preparation

Budget Development

Business Plans

Cash Flow

Cash Handling Procedures

Change Controls

Cost/Benefit Analysis

Cost Controls

Cost Estimating

Credit Policies

Deposit Policies

Economic Impact

Financial Reporting

Fixed / Variable Costs

Foreign Currency

Inventory Control

Investments

Payables & Receivables

Pricing Structures

Profit Objectives

Purchasing Controls

Rate Negotiation

Resource Definition

Human Resources Management

Behavior Policies

Benefits Management

Conflict Resolution

Discipline

Employment Regulations

Hiring / Induction

Job Analysis

Job Descriptions

Labor Relations

Leadership

Motivation

Organizational Structure

Orientation

Paid Staff / Employees

Payroll Management

Performance Evaluation

Professional Development

Recognition Programs

Recruitment

Seasonal Staffing

Succession Planning

Supervision

Team Building

Temporary / Casual Labor

Temporary Staffing

Termination

Training

Uniforms

Union Labor

Volunteers

Information Management

Briefings / Debriefings

Communication Equipment

Communication Planning

Communication Protocols

Confidentiality Agreements

Database Management

Documentation Procedures

Document Design

Evaluation / Analysis

Feedback Systems

Information Acquisition

Information Asset Protection

Information Distribution

Intelligence Gathering

Lead Retrieval Systems

Library / Archives

Monitoring & Reporting

Presentations

Photography / Videography

Privacy Policies

Record Keeping Procedures

Procurement Management

Bid Solicitation

Change Controls

Contract Management

Performance Evaluation

Procurement Policies

Purchasing Procedures

Quality Control

Reimbursement Policies

RFPs / Briefs

Specifications Definition

Source Definition

Source Selection

Systems Management

Bookkeeping Systems

Change Control Systems

Communication Systems

Database Systems

Decision Making Systems

Document Generation

Governance

Integration Management

Inventory Systems

Knowledge Management

Maintenance Systems

Procedural Manuals

Purchasing Systems  

Reservation / Booking Systems

Routing Systems

Security Systems

Technology Management

Computers

Digital

Electronics

Email & Voice Mail

Internet / Intranets

Office Equipment

Telecommunications

Video

Web-based

Wireless

Time Management

Activity Definition

Activity Sequencing

Change Controls

Critical Path Analysis

Deadline Definitions

Duration Estimation  

Gantt Charts

Planning Tempo

Production Schedules

Program Agendas

Running Order

Schedule Control

Schedule Development

Time Lines

 

Table 3

The Taxonomy of the Operations Knowledge Domain

UNITS

TOPICS

Audience Management

Access Controls

Admission Controls

Admission Systems

Arrival / Departure Modes

Credentialing Systems

Crowd Management

Group Movements

Guest Relations

Housing Systems

Manifests

Pedestrian Traffic Flow

Protocol Requirements

Queue Management

Registration Systems

Seating Systems

Ticketing System

Ushering Systems

Communications Management

Announcement Protocols

Briefings / Debriefings

Channel Distribution

Command & Control

Communication Equipment

Contact Lists

Delegation

Event Orders

External Connectivity

Guiding / Coaching

Interpreter Services

Notifications

On-site Communications

Production Book

Public Address Systems

Scoring Systems

Translation Services

Verification Documentation

Infrastructure Management

Emergency Services

Gas Services

Handicap Services

Housekeeping / Maintenance

HVAC Systems  

Lighting Systems

Medical Services

Parking  

Participant Equipment

Power Services

Power Distribution

Recycling

Seating

Sewage Services

Shipping Services  

Telecommunications

Toilet Facilities

Traffic

Transportation

Utilities Usage Fees

Waste Management

Water

Logistics Management

Action Plans

Ceremonial Protocol

Checklists

Contractor Coordination

Dismantling

Installation

Loading Dock Management

Move-in

Move-out

Precedence Order

Replenishing

Requirements Definition

Running Order

Scope Definition

Staging / Marshalling

Task Analysis

Task Assignment

Task Identification

Task Interdependence

Task Monitoring

Terminology Agreement

Program Design Management

Activities

Alcohol Management

Ancillary Tours

Catering Management

Celebrities / Performers

Ceremonial: Invocation

Certification Requirements

Children’s Programs

Companion Programs

Competitions

Educational Objectives

Entertainment Management

Event Components

Exhibits

Feasibility Analysis

Gap Analysis

Learning Environments

Needs Assessment

Speakers / Participants

Sport/Recreational Activities

SWOT Analysis

Theme Development

Site Management

Ceremonial Equipment

Décor

Environmental Controls

Equipment Rentals

Furnishings

Maps

Mobile Facilities

Perimeter Controls

Signage

Site Development

Site Inspection Criteria

Site Plans / Diagrams

Site Selection Criteria

Site Selection / Contracting

Staging Equipment

Storage

Temporary Structures

Tenting

Stakeholder Management

Accountability

Authenticity

Client Management

Committees

Constituents

Cultural Differences

Economic Objectives

Facility Personnel

Government

Host Community

Media

Military

Officials & Authorities

Participants

Political Objectives

Prioritized Objectives

Protocol Management

Tourism / Convention Bureaus

Technical & Production Management

Audiovisual Services

Entertainment Equipment

Equipment Rentals

Lighting Equipment

Multi-Media

Performer Equipment

Projection Systems

Pyrotechnics

Sound Distribution

Sound Equipment

Special Effects

Stage Configurations

Staging Requirements

Technical Producers

Technical Rehearsals

Technicians / Engineers

 

Table 4

The Taxonomy of the Marketing Knowledge Domain

UNITS

TOPICS

Hospitality Management

Catering

Ceremonial Equipment

Client Entertainment

Dressing Rooms

Guest Services

Gifts / Amenities

Housing Services

Lounge Facilities

Ready Rooms

Reception Areas

Sponsor Benefits

VIP Services

Marketing Plan Management

Branding Requirements

Customer Intelligence  

Customer Needs / Benefits

Customer Relationships

Database Building

Demographics

Differentiation

Image Enhancement

Loyalty / Affinity Programs

Marketing Objectives

Market Research

Market Segmentation

Marketing Media

Marketing Messages

Niche Marketing

Positioning

Product Definition

Product Pricing

Psychographics  

Retention Marketing

ROI Evaluation

ROO Evaluation

Schedule Definition

Situation Analysis

Strategic Marketing

Target Market Definition

Materials Management

Advertising Specialties

Awards / Prizes

Badges / Passes / Credentials

Brochures

Coupons

Distribution

Flyers

Forms

Invitations

Media Kits

Newsletters

Posters

Printing Production

Printing Specifications

Programs

Registration Packets

Tickets

Videos / CD ROMs / DVDs / MP3

Merchandise Management

Brand Management

Collectables

Commemoratives

Concessions

Customer Service

Display

Distribution

Licensing

Logo Wear

Manufacture

Packaging

Souvenirs

Promotions Management

Advertising

Broadcasting

Ceremonies

Contests / Sweepstakes

Couponing

Cross Promotions

Direct Mail

Displays

FAM Tours

Giveaways

Internal / External

Internet / Intranet

Logo Management

Media Tie-ins

Narrowcasting

Networking

Pod-casting

Product Demonstrations

Product Sampling

Proof of Purchase Discounts

Sales Promotions

Special Appearances

Stunts

Trade Show Participation

Web-based

Public Relations Management

Disaster Recovery

Disaster Response

Media Conferences

Media Contact Lists

Media Kits

Media Previews

Media Relations

Media Releases

Photo Opportunities

Publication Articles

Requests for Coverage

Spokespersons

Sales Management

Box Office Operations

Cash Handling Procedures

Concession Sales

Coupon Redemption

Merchandise Sales

Proposal Delivery

Proposal Development

Proposal Packaging

Sales Techniques

Sponsorship Sales

Ticketing Operations

Web-based Sales

Sponsorship Management

Benefits Delivery

Benefits Packaging

Commercial Sponsorship

Cross Promotions

Donor & Patron Gifts

Grants & Underwriting

Image Management

In-kind Donations

Selling Sponsorships

Servicing Sponsors

Solicitation Proposals

Sponsorship Kits

Target Definition

Target Solicitation

 

Table 5

The Taxonomy of the Risk Management Knowledge Domain

UNITS

TOPICS

Compliance Management

Accessibility (ADA)

Alcohol / Liquor Laws

Antitrust Laws

Assembly Occupancy

Codes & Regulations

Consent Forms

Environmental Protection

Exemptions

Fire Safety

Food Service Codes

Intellectual Property

Licenses

Merchandise Licensing

Music Licensing

Permits

Releases

Safety Inspections

Sanctioning Bodies

Special Effects Codes

Union Jurisdictions

Waivers

Work Permits / Visas

Emergency Management

Audience Preparation

Civil Disorder

Command Structure

Communications Plan

Crowd Control

Disaster Preparedness

Emergency Action Plan (EAP)

Earthquake

Evacuations

Fire

Flood

Hazardous Materials

Medical Services

Mutual Aid Agreements

Power Loss

Response Accessibility

Response Equipment

Response Services

Severe Weather

Shutdown Procedures

Spokespersons

Terrorism

Threat Assessment

Training & Drills

Transportation Incident

Triage

Vehicles & Equipment

Warning Systems

Health & Safety Management

AED / CPR Certification

Chemical Hazards

Equipment Training  

Fall Protection

Fire Safety Systems

Infectious Materials  

Lighting / Visibility

Manual Handling Procedures  

Noise Levels

Occupational Hazards

OSH Requirements

Pollution

Protective Equipment

Safety Meetings

Sanitation Systems

Slip & Trip Hazards

Structural Integrity

Waste Management

Insurance Management

Additionally Insured

Business Insurance

Cancellation

Certificates of Insurance

Contractually Required

Errors & Omissions

Event-Specific Insurance

Income Loss

Legal Requirements

Liability Exposures

Liquor Liability

Negligence / Liability

Property Loss / Damage

Workers Compensation

Legal Management

Anti-Discrimination Laws

Attrition / Cancellation

Behavior Policies

Confidentiality

Contract Execution

Contract Management

Contract Negotiation

Dispute Resolution

Employment Laws

Equal Opportunity Policies

Fraud  

Freedom of Information Act

Fundraising Laws

Gift Acceptance Policies

Liquor Laws

Not-for-Profit Laws

Perquisites

Privacy Laws

Public Assembly Laws

Public Safety Laws

Statutory Compliance

Taxation Laws

Terms & Conditions

Traffic / Transport Laws

Zoning Laws

Risk Assessment Management

Cause/Effect Analysis

Contingency Plans

Crisis Plans

Documentation

Fault Tree Analysis

Hazard Mapping

Incident Reporting

Influence Diagram

Prevention Plans

Probability / Severity Analysis

Residual / Secondary Risk

Response Planning

Risk Analysis

Risk Avoidance

Risk Control

Risk Diffusion

Risk Documentation

Risk Fields

Risk Identification

Risk Mitigation

Risk Monitoring

Risk / Opportunity Analysis

Risk Resilience

Risk Retention

Risk Transference

Scenario Exercise  

Walk-Through Inspections

Security Management

Access Control

Briefings

Command Center

Communications

Contracted Personnel

Credentials

Crime Deterrence

Crowd Control

Deployment  

Detection Sweeps

Emergency Assistance

Equipment

Escorting

Guarding

Incident Reporting

Incident Response

Law Enforcement

Peer Security

Personal / VIP Protection

Private Security Personnel

Property Protection

Stewarding

Surveillance

Vehicles

Volunteer Personnel

 

Many of the units and topics represent specific specializations, disciplines, or its own distinct industry, with its own body of knowledge and credentials, some requiring specific licenses in many jurisdictions, with which the event manager must interact or subcontract in order to plan and produce an event. For example, catering management, traffic management, and emergency management may all be included within the scope of an event, and all are distinct professions with their own expertise criteria, curricula, and credentials.

 

At this stage the knowledge domain structure represents a simple mapping of concepts. It is not practical to numerically quantify the units or topics contained in the various certification competency blueprints, vocational qualifications, guides, and texts because, as yet, standard units and terminology have not been adopted by the industry as a whole. This initial taxonomy will serve as a platform that will enable expert participants, from a variety of disciplines around the world, to continue its refinement and develop a shared understanding and interaction.

 

The Uses of the Domain Structure

The proposed domain structure can serve numerous purposes and uses, not the least of which is the illustration of the scope and complexity of this profession to internal and external constituents and stakeholders, current and future practitioners, and allied and supplier industries, thereby increasing respect and reverence for the profession of event management and legitimizing and “expertizing” the functions of event management.

 

The establishment of a global Event Management Body of Knowledge (EMBOK), with this domain structure as the foundation, may influence all levels of academic and professional development programming (formal, association, and informal), research, publications, credentialing, product development, specialization, assessment criteria, and many other outcomes. As usual, once a tool is available, its uses expand beyond its originally conceived purpose.  

Landey EMBOK Application

Dynamic Preparedness Training

 

Considering the fact that event management spans such a variety of event genre and disciplines, the development of a multi-disciplinary-validated Event Management Body of Knowledge will set the stage for development of practice standards that will lead to the legitimacy of event management as a true profession, as well as create a platform for curriculum development, competency assessment for employers, and career mobility for practitioners.

 

Further development, improvement, expansion, and ratification of the Event Management Body of Knowledge Project depends on the review and input of a broad variety of industry practitioners, experts, certification bodies, and academicians from the full spectrum of event genres and industries. 

A Brief History of the EMBOK

EMBOK Day at the 2006 LV Summit

EMBOK Day at the 2007 LV Summit

 

 

 

The EMBOK Project is a living document, constantly under revision and expansion, last updated on 27 November 2013

The material on this site is for educational purposes only. See Terms of Use below.

©2001-2014, Julia Rutherford Silvers, CSEP. Albuquerque, NM, USA. All Rights Reserved.

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