Speaking of Events...

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority & Educator

Speaking Consulting Instruction Design

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The Event Management Alphabet

A Vocabulary of Cues for The Event Management Process

© 2007, Julia Rutherford Silvers, CSEP, All Rights Reserved

A is for...

The 6 Layers of an Event Experience

Anticipation

Arrival

Atmosphere

Appetite

Activity

Amenities

B is for...

Budget Control

Beware of Hidden Costs

Bargain with Suppliers

Boost Profit Centers

Benchmark Procurement Policies

Bolster Cost Avoidance

 

C is for...

The Purpose of Events

Celebration

Connection

Communication

Circulation

Congratulation

D is for...

The Event Management Process

Determine the Expectations

Define the Concept

Develop the Experience

Deliver the Dream

Describe the Results

E is for...

Ethics in Event Management

Equality in Purchasing Practices

Earnestly Doing Your Best

Empathy for Others

Establishing Standards

Engage in Mutual Respect

F is for...

Time Management

Figure out the Tasks

Forecast the Time Allotments

Frame the Schedule

Factor in Wiggle Room

Focus on Priorities

G is for...

Managing Logistics

Gather the Requirements

Gauge the Priorities

Generate the Plan

Guide the Work

H is for...

Managing Human Resources

Hire for Their Strengths

Have a Policy Handbook

Help Them Grow

Heed Their Input

Honor Their Contributions

I is for...

The Features of an Organizational Chart

There is no “I” in TEAM.

Integration

Interfaces

Interdependencies

Internal Communication Channels

J is for...

Jumpstarting Creativity

Journey to New Places

Join Discussion Groups

Jot Down Words

Juxtapose Unusual Items & Ideas

K is for...

Avoiding Burnout

Keep Healthy

Know Your Limits

Kindle Friendships

Kiss Your Loved Ones

L is for...

The Purpose of Site Inspections

List Dimensions & Obstructions

Locate Access & Exits

Liaison with Venue Management

Look at the Surroundings

M is for...

The Basics of Marketing

Market — Target Audience Profile

Message — What They Need To Hear

Medium — How to Deliver the Message

Monitoring — Tactic Performance

N is for...

Stakeholder Management

Nurture Supporters

Neutralize Objections

Negotiate Needs & Wants

Notify Regularly

Neglect No One

O is for...

The Objectives of a Feasibility Study

Options

Obstacles

Opportunities

Okay to Go Forward

P is for...

Booking Entertainment

Preview the Entertainment

Profile the Event

Put Expectations in Writing

Provide What the Entertainer Needs

Q is for...

Selection Criteria

Quality

Qualifications

Quoted Prices

Quick & Complete Responses

R is for...

The Evaluation Process

Review

Reflect

Rate

Report

Recommend

S is for...

The Basics for All Special Events

Something to do

Something to see

Something to eat & drink

Somewhere to pee

T is for...

The 3 “Tents” of Needs Assessment

InTent

ExTent

ConTent

U is for...

Risk Management Questions

Is it Unsafe?

Is it Unhealthy?

Is it Uncertain?

V is for...

The Virtues of Reports

Verification

Visibility

Value

W is for...

The 5 W’s of a Needs Assessment

Why hold the event?

Who is the audience?

What will happen at the event?

When will it be held?

Where will it be held?

X is for...

The Secrets to Sustainable Success

EXperience

EXpertise

EXceeding EXpectations

EXpressing Gratitude

Y is for...

The Art of Communication

Your Points Must be Clear

Yes is Always Possible

Yield the Floor & Listen

Yelling Never Helps

Z is for...

The Event Coordination Process

VisualiZe

OrganiZe

SynchroniZe

©2001-2009, Julia Rutherford Silvers, CSEP, All Rights Reserved

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