Have you ever been
surprised by opposition to your event? Do you know who has influence
over what happens at your event? Do you know all the constituencies
affected by your event? Do you know who is a threat and who is a
champion? This session explores how to manage risk by managing
relationships with all those individuals and organizations that will
contribute to or challenge your ability to produce a successful event.
Learner
Objectives
In this session, you will learn how to:
Define who your
stakeholders are and what they want
Use
a stakeholder analysis to assess their validity, power, and urgency
Prioritize
stakeholders according to power, influence, and interest
Devise
strategies that will engage and build rapport with your stakeholder
constituencies